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Menu Photography

Project type

Photography

Company

Pure Joy Catering, Farming Hope

Role

Photographer, Set Designer, Food Stylist. I led the creative direction and execution of each shoot—designing sets, plating food, styling compositions, and capturing final imagery.

Coordinate and execute food photography shoots for Pure Joy Catering and Farming Hope, creating imagery for menus, marketing materials, and digital use.

Approach

The project aimed to showcase each organization’s culinary identity through warm, inviting photography that reflected craft and authenticity. I approached each shoot with a focus on natural light, texture, and composition, designing scenes that balanced aesthetic appeal with realism to highlight the quality and care behind every dish.