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Mode of Action Video

Project type

Technical Video

Company

Sound Agriculture

Role

Project Lead, Creative Director, Write — I directed and produced the video, writing the script, creating all storyboard, hiring and managing animators and voice actors, and project managing the entire effort.

Create and direct Sound Agriculture’s Mode of Action video, visualizing how all products work synergistically beneath the soil through clear, accurate, and engaging storytelling.

Goal

Show how Sound Agriculture’s product lineup functions together beneath the soil, helping farmers understand the synergistic effects and scientific value of each product within a unified narrative.

Approach

Collaborate with the lab and product marketing teams to ensure scientific accuracy and agronomic credibility, while developing a creative direction that simplified complex biological interactions through motion and metaphor.

Process

I wrote and refined the script, developed detailed storyboards, vetted and selected animation vendors, and hired professional voice talent. I then directed the animation team through production, managing feedback loops and edits to ensure visual clarity, technical accuracy, and narrative cohesion.