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Product Packaging

Project type

Packaging & Label Design

Company

Sound Agriculture

Role

Project Lead, Creative Director, Designer — I oversaw the full packaging lifecycle for SOURCE and BLUEPRINT, directing design, language, and approvals to deliver compliant, on-brand packaging every year.

Oversee the full design and production of SOURCE and BLUEPRINT packaging, balancing strict regulatory requirements with cohesive, on-brand visual design across all product lines.

Goal

Deliver packaging that clearly communicates technical product information while maintaining brand consistency, market differentiation, and full compliance with agricultural regulatory standards.

Approach

Collaborate across marketing, product, regulatory, and manufacturing teams to align on design, content, and compliance. Develop clear visual systems that distinguish each product while reinforcing Sound’s overarching identity.

Process

I coordinated copy development and compliance review, led design direction and iterations with internal and external designers, and managed approval workflows with multiple stakeholders. I oversaw final proofing, print preparation, and vendor communication to ensure accuracy, timing, and production quality each year.

BLUEPRINT Powder

Packaging went through many prototype iterations before being finalized.

SOURCE

The SOURCE DC Box

Every year the SOURCE product formula and instructions were updated. Copy and label instructions needed to be updated in time for production timelines, coordinating between teams and regulatory agencies.

The SOURCE XC Label

SOURCE XC Boxes