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Illustrated Explainers

Project type

Illustrated Explainer Videos

Company

Sound Agriculture

Role

Project Lead, Creative Director, Writer — I directed the complete creative and production process, developing the scripts and visuals that turned Sound’s complex science into accessible, high-performing content.

Create a series of illustrated explainer videos that simplify Sound Agriculture’s complex plant and soil science, transforming intricate biological concepts into clear, engaging stories that educate and drive digital traffic.

Goal

Make the science behind Sound’s products understandable and relatable to both farmers and sustainability-minded audiences while generating awareness and qualified leads through engaging, shareable video content.

Approach

Collaborate with the lab and agronomy teams to ensure scientific accuracy, then translate that knowledge into visual storytelling that simplifies and humanizes the science without sacrificing credibility.

Process

I developed and refined scripts, crafted storyboards to guide animation, managed the illustrator and production team, and directed final edits and voiceovers. The completed videos were published on the website, social media, and in paid campaigns as high-performing lead-generation assets.