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Brand Architecture

Project type

Brand Architecture

Company

Sound Agriculture

Link

See the full Brand Guidelines document.

Role

Brand Manager, Project Lead, Creative Strategist, Designer. I maintained and evolved Sound’s brand architecture—overseeing consistency, managing new logo and sub-brand development, and ensuring that every visual expression reflected both brand integrity and market relevance.

Expand and maintain Sound Agriculture’s evolving brand system, ensuring consistency and scalability across a growing portfolio of products and programs.

Goal

Evolve and maintain Sound Agriculture’s existing brand system to support a growing product portfolio while ensuring clarity, consistency, and scalability across all communications.

Approach

Refine the established identity into a cohesive brand architecture that organized parent, sub-brand, and campaign visuals. Maintain a comprehensive Brand Guidelines document defining logo usage, color hierarchy, typography, and iconography.

Process

Worked cross-functionally with marketing, product, sales, and science teams to align on design standards and execute consistent rollouts. Regularly updated the Brand Guidelines and managed visual updates to support new launches and program expansions.

Crop Icons

I oversaw the development and usage of crop icons across much of our products, packaging, and marketing materials. An inclusive logo architecture had to be developed in order to incorporate future crop product launches.

BLUEPRINT

I overall in project managed the release of the BLUEPRINT logo, working with designers and collaborating with internal teams.

Sound President's Club

Logos were frequently created for partners, internal teams, special projects, all of which I oversaw and managed.

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oswald.

Create Your First Project

Brand Architecture

Project type

Brand Architecture

Company

Sound Agriculture

Link

Role

Brand Manager, Project Lead, Creative Strategist, Designer. I maintained and evolved Sound’s brand architecture—overseeing consistency, managing new logo and sub-brand development, and ensuring that every visual expression reflected both brand integrity and market relevance.