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The Sound Blog

Project type

Company Blog

Company

Sound Agriculture

Link

The Sound blog

Role

Editor, Project Manager, Designer, Photographer — I managed the blog end-to-end, commissioning and editing all content, ideating all concepts and topics, coordinating with writers and internal experts, producing visuals and photography, and overseeing page creation, publishing, and SEO optimization.

Develop and manage Sound Agriculture’s company blog as a long-form content hub that translates agricultural science and innovation into accessible, SEO-optimized storytelling to build brand authority and drive lead generation.

Goal

Position Sound Agriculture as a thought leader in sustainable and science-driven farming by producing credible, engaging content that educates, informs, and converts.

Approach

Collaborate with scientists, agronomists, and company leadership to identify timely, high-impact topics. Blend deep technical knowledge with accessible narratives and SEO strategy to reach both industry professionals and general audiences.

Process

I planned and managed the editorial calendar, wrote and edited posts, incorporated keyword optimization using AI-assisted tools, and designed visuals and layouts. Each article was optimized for readability and search performance, then promoted through newsletters and social media to amplify reach and engagement.

Contour Farming

This blog featured details on a little used agricultural practice - counter farming - and how it could be implemented in more traditional operations. Who is specifically designed to capture search engine queries around a heavily researched topic and served as a top of the funnel lead capture mechanism and SEO asset.