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www.sound.ag

Project type

Company Website

Company

Sound Agriculture

Link

www.sound.ag

Role

Creative Director, Project Manager, Designer, Photographer — I directed and managed the website end-to-end, overseeing creative strategy, design execution, SEO alignment, stakeholder coordination, and visual production, including all original photography.

Direct and manage Sound Agriculture’s primary website, www.sound.ag—an SEO-driven digital hub designed to translate complex agricultural science into clear, credible storytelling that drives engagement and lead generation.

Goal

Build a modern, user-friendly website that bridges traditional agriculture and sustainability-focused audiences while serving as a top-performing marketing and lead-generation engine.

Approach

Combine design-forward storytelling with technical precision, balancing clear educational content with strong visual identity and conversion-focused page architecture. Integrate SEO strategy and analytics to continually optimize for visibility and performance.

Process

I collaborated across departments to ensure scientific accuracy and brand consistency, managed design and content updates, created original photography, and led SEO refinement. The result was a dynamic platform that evolved with shifting digital trends and consistently delivered measurable sales growth.

The About page.

Complex Underlying Science

The primary challenge of the Sound website was distilling the complex scientific principles behind the biological products into easily understandable graphics and copy.

The BLUEPRINT page.

BLUEPRINT is Sound's second agricultural product, which uses beneficial fungi for plant health and productivity.

The Maximum Acre solution page.

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oswald.

Create Your First Project

www.sound.ag

Project type

Company Website

Company

Sound Agriculture

Link

Role

Creative Director, Project Manager, Designer, Photographer — I directed and managed the website end-to-end, overseeing creative strategy, design execution, SEO alignment, stakeholder coordination, and visual production, including all original photography.